Rorik van Welij ^Leaders

Energetic self-starter with 15+ years experience in Strategy & (Digital) Marketing. Passionate about improving patient lives, by working in biotechnology/pharmaceutical industry. I'm keen to practice what I preach in my start-ups: fulfil unmet, or unknown, needs by leveraging new technology.While trying to avoid buzzwords such as disruptive innovation, artificial intelligence or big data, I prefer to focus on tangible impact, which only a thoughtful (change) strategy can make. A strategy based on deep patient or HCP insights, developed, implemented and executed with passion.Postings on LinkedIn are my own and do not represent Bristol Myers Squibb positions, strategies, or opinions.Multi-channel, omni-channel, marketing, digital marketing, digital innovation.