Vini Cosmetic ^Company

Vini International is the global business division of Vini Cosmetics Pvt. Ltd., founded by entrepreneur Darshan Patel, formerly associated with Paras Pharmaceuticals. Headquartered in Dubai, the company develops and markets a wide range of personal care and beauty products including deodorants, perfumes, face care products, powders, and grooming essentials. Vini Cosmetics gained major recognition in India through innovative and youth-focused brands such as Fogg, White Tone, and GlamUp. The company emphasizes product differentiation, strong branding, and consumer-focused marketing strategies to build accessible yet high-impact beauty and hygiene products. In 2021, global investment firm KKR acquired a majority stake in the business, helping accelerate international expansion and product innovation.