Laurent Laferrière ^UDM

Laurent Laferrière, based in Montreal, Quebec, Canada, is the Co-Founder and CEO of Ditch Labs. His company is a health-tech startup focused on developing advanced drug delivery systems for chronic diseases and addictions. The flagship product, DitchPen™, is a nicotine vaporizer designed for smoking and vaping cessation, complemented by the DitchApp™ for behavioral support. Laurent's vision for Ditch Labs is to combine pharmacology, psychology, hardware, and software to impact global health positively, aiming to save lives through innovative technology.