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Kaye Nilson Top-Executive

I am a contract marketing consultant and the founder and principal of Sparx Development Group LLC, a firm that helps fast-growing B2B technology and media companies launch new products and create new revenue streams. With over 16 years of experience in marketing and business development, I have a proven track record of delivering results for clients across various sectors, including healthcare, telecommunications, SaaS, financial services, and agribusiness.

My core competencies include developing compelling value propositions and go-to-market strategies, securing strategic partnerships and sales, creating customer-centric messaging and content, and leading cross-functional project teams and initiatives. I also have credentials in data visualization, solution selling, and mergers and acquisitions, which enable me to leverage data-driven insights and best practices to optimize marketing performance and business outcomes. My mission is to help B2B technology companies align their marketing to their sales, strategy, and customer needs, and to empower them to scale their revenue growth.

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Headquarters: Denver, Colorado, United States
Headline: Founder and Principal @ Sparx Development Group LLC | B2B Marketing Consulting
Followers: 1484
Connections: 1390
Company: SparX Group
Company Website: http://www.sparxdev.com
Country: United States
Languages: English, French
Skills: Business Development, New Business Development, Start-ups, Marketing Strategy, Marketing, Corporate Development, Consultative Selling, Competitive Analysis, Digital Media, Online Advertising, Market Research, Strategic Partnerships, Business Case Development, Data Visualization, Information Graphics, Go-to-market Strategy, Project Management, Business Strategy, Cross-functional Team Leadership, Digital Marketing, Salesforce.com, Generative AI, ChatGPT, Generative AI Tools, Artificial Intelligence for Design, Strategy, Strategic Planning, Leadership, Account Management, Sales, Business-to-Business (B2B), Consultative Services, Partnerships, Advertising Sales, Executive Leadership, Organizational Leadership, Enterprise Marketing, Customer Relationship Management (CRM), Word Of Mouth Marketing, Social Media Marketing, Social Media Optimization (SMO), Digital Marketing Content, Workflow Automation
Experience: Title: Founder and Principal Company: Sparx Development Group LLC Location: Denver, CO (previously metro NYC) Start: 2007 End: Present Title: Marketing and Investor Relations Company: Silver Peak Capital Management, LLC Location: New York, New York Start: 2003 End: 2007 Title: Director of Business Development, Carriers Company: Level 3 Communications Location: New York, New York Start: 2000 End: 2003 Title: Senior Manager, Corporate Development Company: Level 3 Communications Location: Hong Kong, SAR China Start: 1999 End: 2000 Title: Associate, Communications, Media & Technology Practice Company: Booz Allen & Hamilton (now Strategy&/PWC) Location: Based in DC with projects in US & Europe Start: 1997 End: 1999
Education: School: Columbia Business School Degree: Master of Business Administration (M.B.A.) Field: Period: School: Michigan State University Degree: Bachelor's Degree Field: Political Economy Period:
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