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DJ Sullivan, MBA, MHA Top-Executive

Strategic healthcare executive with over a decade of experience helping hospitals and health systems grow smarter. At HSG, I lead growth, delivery, and analytics—partnering with clients to strengthen physician networks, improve patient retention, and drive service line performance.

I specialize in building long-term client relationships rooted in trust, transparency, and results. Whether it's guiding a CFO through market share strategy or helping a clinical team interpret provider utilization trends, I deliver expert consulting advice backed by data and tailored to each organization’s goals. My approach blends scalable analytics with hands-on advisory support, ensuring clients not only understand the insights but know how to act on them.

Internally, I’ve built out Salesforce processes, standardized KPIs, and led initiatives that expanded our sales pipeline by 300%, launched new service lines projected to triple organizational revenue, and built out reporting structures that track client adoption and drive advisory expansion. I’m passionate about making data actionable, mentoring teams, and evolving our delivery model to meet the demands of a rapidly changing healthcare landscape.

Let’s connect if you're interested in healthcare strategy, analytics, or building resilient provider networks.


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Headquarters: Louisville, Kentucky, United States
Headline: Chief Growth and Delivery Officer & Managing Director, Claims Data Analytics at HSG Advisors
Followers: 1396
Connections: 1123
Company: HSG
Company Website: http://www.hsgadvisors.com/, https://calendly.com/djsullivan/30min
Skills: Client Delivery, Customer Relationship Management (CRM), Entrepreneurship, Business Development, Healthcare Claims, Account Management, Partner Relationship Management, Healthcare Consulting, Healthcare Management, Marketing Strategy, GAAP, Marketing, Sales, Healthcare, Microsoft Excel, Project Planning, Customer Service, DMAIC, Problem Solving, Performance Management, Performance Improvement, Healthcare Reimbursement, Business Strategy, Negotiation, Strategic Planning, New Business Development, Business Innovation
Experience: Title: Chief Growth and Delivery Officer Company: HSG Advisors Location: Louisville, Kentucky, United States Start: Dec 2024 End: Present Title: Managing Director, Claims Data Analytics Company: HSG Advisors Location: Louisville, Kentucky, United States Start: Aug 2022 End: Present Title: Director of Business Development And Marketing Company: HSG Advisors Location: Louisville, Kentucky Start: Oct 2017 End: Present Title: Senior Consultant / Business Development Manager Company: HSG Advisors Location: Louisville Metropolitan Area Start: Mar 2017 End: Present Title: Consultant Company: HSG Advisors Location: Louisville Metropolitan Area Start: May 2014 End: Present Title: Chief Strategy Officer Company: HSG Advisors Location: Louisville, Kentucky, United States Start: Feb 2023 End: Dec 2024 Title: Innovations Project Manager Company: Amedisys Home Health & Hospice Location: Louisville Metropolitan Area Start: Mar 2013 End: Mar 2014 Title: URLEND Program Trainee Company: URLEND Program Location: Salt Lake City, UT Start: Aug 2012 End: Apr 2013 Title: Administrative Intern Company: Norton Healthcare Location: Louisville Metropolitan Area Start: May 2012 End: Aug 2012 Title: Accounts Manager Company: A-Plus Home Care & Hospice Location: Orem, UT Start: Jan 2006 End: May 2012
Education: School: University of Utah - David Eccles School of Business Degree: Master of Business Administration (MBA) Field: Business Administration Period: 2011 - 2013 School: University of Utah - David Eccles School of Business Degree: Master of Healthcare Administration (MHA) Field: Healthcare Administration Period: 2011 - 2013 School: Brigham Young University April 2010 Degree: B.S. Field: Exercise Science; Business Minor Period: 2005 - 2010
Publications: How to Measure and Improve Your Patient Attraction and Retention Growth Strategies (Society for Health Care Strategy and Market Development · Mar 9, 2022) Patient Share of Care: The Revenue-Based Metric Every Health System Needs (Becker's Hospital Review · Feb 1, 2022) Delivering Outpatient Market Share Insights to 120+ Statewide Hospitals (HSG · Jan 25, 2022) Patient Share of Care: Share of Wallet for Healthcare - Your Primary Measurement of Patient Loyalty and Revenue Growth (HSG · Sep 1, 2021) Patient Share of Care: Measuring Patient Brand Loyalty (MGMA Connection Magazine · Jul 18, 2021) The Evolving View of Provider Productivity in Employed Networks (Physician Strategy News · Jun 10, 2016) Women's Health Strategy: Are You Staying on Top of National Trends? (Physician Strategy News · Feb 1, 2016) 5 Keys to an Effective Geographic Growth Strategy (Physician Strategy News · Sep 1, 2015)
Country: United States