GUURU Solutions Company

GUURU is a peer-powered eCommerce platform that turns your customer community and their expertise into real-time product advice and AI visible on-page content. Shoppers can chat directly with experienced customers for personal, first-hand recommendations when it matters most.

GUURU then transforms conversations or targeted Q&A into structured, indexable “Community Content” that lives on your product pages. This makes your online store trustworthy for people and more discoverable for search engines and LLMs, helping your pages get mentioned and cited in AI answers.

Behind the scenes, GUURU helps you identify and activate passionate customers, route questions, manage quality, and keep experts engaged with recognition and rewards (points, perks, or cash). Every answer is traceable to a real person who actually uses your products. Brands use GUURU to increase shopper confidence and conversion, and case studies report results like +51% AI visibility, +23 NPS points, and up to 38× ROI.

By facilitating real-time conversations between like-minded consumers—experienced product users and online shoppers who share similar passion—GUURU transforms online shopping into an authentic, community-driven experience that shoppers trust.

Investors

Total Funding: 8534457
Founded Date: 2015-10-15
Industry: Big Data Analytics for Social Good
Employee Number: 11-50
Last Funding Date: 2020-11-27
Funding Status: private
Headquarters: Zürich
Super Industry: Data, Analytics and Platforms
Phone Number: +41 41 530 04 64
Last Funding Total Value: 5000000
Country: Switzerland
City: Zürich
Founders: Antoine Meier,Benno Marbach,Tonio Meier
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