Felton ^Company

Felton is an AI audience intelligence company that profiles your social media audience at the individual level. Millions of real people, each one understood.

Most organizations rely on social media sentiment analysis that sorts comments into positive, negative or neutral. We built an emotion AI that goes further: 25 specific emotions, demographic and psychographic profiling, behavioral patterns and brand detection. Extracted directly from social interactions across multiple platforms. No APIs. No surveys. No bots.

We don't analyze what people post. We reveal who they are. Your active audience.

Your audience changes every week. New followers, shifting emotions, emerging behaviors. We track it all so you always know who you're talking to.

Felton is funded by Buenavista Equity Partners (formerly GED Ventures), Portugal Ventures, Sport Horizon Holding and several business angels, including Portuguese basketball icons Neemias Queta (NBA champion with the Boston Celtics) and Ticha Penicheiro (WNBA Hall of Famer).