Andrew Parsons Top Executive

In my roles at the senior executive and executive levels I’ve been told on multiple occasions by recruiters, leaders, and mentors that I’m a ‘unicorn’. Thanks to working in diverse fields and building expertise from the ground up across a varied career in the private and public sector, I much prefer the term ‘multi-skilled’. All supported by a career tested and proven under extreme conditions, with a rolling record of success.

My ‘failures’ – invaluable lessons that empower, drive, teach, deliver improvement, and shape my future success. Win, lose, or draw – I’m still learning and improving personally and professionally by embracing all three.

I don’t think it makes me a ‘unicorn’. I think it simply means I have a lot of skills, experience, and capability to offer when leading, empowering, growing, and achieving alongside a team (workforce and leadership) in a reciprocal and complementary environment.

Invests into

Headquarters: Canberra, Australian Capital Territory
Followers: 1059
Title: Media and Communications Director
Company: Australian Government
Company Linkedin: https://www.linkedin.com/company/65028774/
Current Job Duration: 4 yrs 3 mos
Country: Australia
Work Experience: Title: Media and Communications Director Company: Australian Government Company URL: https://www.linkedin.com/company/65028774/ Industry: None Company Size: None Location: Dubbo/Canberra Country: None Employment Type: None Start At: 04-2022 Ends At: Present Description: None Title: Owner and founder Company: APMG (Andrew Parsons Media Group) - ABN: 82 168 568 753 Company URL: None Industry: None Company Size: None Location: Regional NSW/Canberra/Sydney Country: None Employment Type: Freelance Start At: 06-2019 Ends At: Present Description: APMG (Andrew Parsons Media Group) is based in Central West NSW and specialises in higher-end freelance and consultancy media, communications, and creative services for a diverse range of clientele across the private and public sectors. With experience in Australian and overseas media, I am an award-winning media professional whose career spans commercial and government corporate media and communications, television news and television production, commercial radio, photography, advertising, creative services and marketing. Mixed with my diverse media background, an equally diverse level of senior executive experience in government relations across three tiers of government, including emergency management, crisis management and strategic communications. A key area of focus for my freelance and consultancy work has been the opportunity to provide assistance and services to charities and non-profits to raise awareness of their cause and to assist to build organisational social capital. Title: Manager, Corporate Image and Communications Company: Dubbo Regional Council Company URL: https://www.linkedin.com/company/13683168/ Industry: None Company Size: None Location: Dubbo Country: None Employment Type: None Start At: 06-2019 Ends At: 04-2022 Description: In this role I managed and headed the strategic and operational media, corporate image and communications for a Council that served a population of more than 50,000 in the heart of New South Wales. The portfolio included Council's corporate media, communications, social and digital assets, graphic design and production services. Title: Director Corporate Communications Company: NSW Police Force Company URL: https://www.linkedin.com/company/nsw-police-force/ Industry: Law Enforcement Company Size: 10001+ Location: Greater Sydney Area Country: None Employment Type: None Start At: 04-2017 Ends At: 06-2019 Description: Managing corporate communications within the Public Affairs Branch for Australia's largest and oldest police organisations. Portfolio includes: NSW Police social media, film & television unit, police concert band, marketing and events, publications (and elements of internal communications), corporate graphic design and multimedia (broadcast production & photography). Title: Media Manager, Inland Rail Programme Company: ARTC Company URL: https://www.linkedin.com/company/artc/ Industry: Transportation/Trucking/Railroad Company Size: 1001-5000 Location: Sydney Country: None Employment Type: None Start At: 08-2016 Ends At: 04-2017 Description: This new $10bn 1700km freight rail line will complete the spine of the national freight rail network, providing a road competitive service that will see freight delivered from Melbourne to Brisbane, via regional Victoria, New South Wales and Queensland, in less than 24 hours with reliability, pricing and availability that is equal to or better than road. For more information, visit | http://inlandrail.artc.com.au/ Title: Head of Media and Communications Company: Fire & Rescue New South Wales Company URL: https://www.linkedin.com/company/frnsw/ Industry: Public Safety Company Size: 10001+ Location: Sydney, New South Wales Country: None Employment Type: None Start At: 11-2011 Ends At: 08-2016 Description: This is a role that appeals because of the many challenges that come with the territory: high tempo environment, a ‘safe’ brand with a new name (formerly NSW Fire Brigades) Fire & Rescue NSW, large workforce spread over 340+ locations, embracing emerging technology; and, a desire to grow the brand. Reporting directly to the Commissioner, I’ve been able to make a real impact on growing the fire service's brand, media exposure; and, social media presence via Facebook and Twitter (recognised for ‘best practice’ in 2015 by Twitter). Key areas of achievement I’ve been particularly proud to develop and deliver: ‘LIVE’ HD video delivery from the field for bespoke use – internal or direct to television broadcasters, revamping the internal magazine into a flagship publication and communications product, integrating video content to be more dynamic and effective as a communications tool, designing the style guide for the agency; and, in the absence of a marketing function – deliver marketing success, especially for profiling the role of firefighter as a career choice for women and men. For example, in 2014, 7.7% of applicants identified as women. After the 2015 recruitment campaign, which I designed and drove the marketing strategy for with my teams, 19.9% of applicants identified as women. Title: National Communications Branch, Production and Design Company: Department of Immigration and Citizenship Company URL: https://www.linkedin.com/company/38637/ Industry: None Company Size: None Location: Canberra, ACT Country: None Employment Type: None Start At: 04-2006 Ends At: 11-2011 Description: The Immigration portfolio was an extremely challenging and equally rewarding part of my working career. Being able to promote and tell the story of one of the greatest countries on earth as a holiday and working destination, as well as promoting our proud and rich migrant history, was a real privilege. Developing and producing the creative for national campaigns (all in-house), like: Harmony Day, Citizenship, Refugee Week; and, Settlement were career highlights. Seeing the department recognised as a pioneer leader in the use of YouTube within the public sector – testament to how powerful good content (all generated in-house) can not only save millions of dollars, it demonstrated traditional media and communications for government had changed. Title: Media and Marketing Company: Australian Federal Police Company URL: https://www.linkedin.com/company/australian-federal-police/ Industry: Law Enforcement Company Size: 5001-10000 Location: Canberra, ACT Country: None Employment Type: None Start At: 04-2004 Ends At: 04-2006 Description: I entered the public service as a media and marketing specialist for the Australian Federal Police in Canberra. This was a deeply gratifying role, working with exceptional men and women in a wide range of specialties while my focus was managing the media, marketing and public affairs capabilities in a dynamic environment. I worked on a number of counter terrorism projects in a time when social media and technology was on the cusp of rewriting the ‘rule book’ in times of crisis. Being exposed to that realisation also provided an opportunity to maximise content development through advertising and marketing to influence and change behaviours. Key achievements I remain very proud of: establishing the agency’s in-house use of broadcast production for media and marketing, delivering a anti-drowning safety campaign in 2005 that saw ‘zero’ drowning deaths achieved; and, in only a few weeks producing (filming and editing) a cinema ad *including direct buying the cinema screen time) to combat stolen motor vehicles to coincide with the national release of Star Wars Episode VI. Title: Manager Company: Advertising and Marketing Company URL: None Industry: None Company Size: None Location: Canberra, ACT Country: None Employment Type: None Start At: 06-2002 Ends At: 04-2004 Description: In this role, I wore many hats for a Canberra-based agency/design studio that had an extensive client list of public and private sector clients. I really got to 'cut my teeth' in this role and was fortunate to work on some large campaigns. My multi-skilling included: • Manager - advertising/media production/marketing • Business development • Creative and production (television, radio, print and on-line) • Internal and strategic communications development • Media training and issues management (public relations) • Media sales and placement (television, radio and print) Title: Senior News Cameraman Company: Television Company URL: None Industry: None Company Size: None Location: Canberra, ACT Country: None Employment Type: None Start At: 06-2001 Ends At: 06-2002 Description: After a break from television, I was able to return to the 'tools' and make use of my previous experience to help drive the style and momentum of continually improving the way television news pictures were captured by the Canberra-based crews. • Senior grade news camera operator • News editing • Studio and live broadcast operations • Staff training and development • Asset management Title: Ambulance Officer Company: Ambulance Service Company URL: None Industry: None Company Size: None Location: Canberra, ACT Country: None Employment Type: None Start At: 10-1999 Ends At: 06-2001 Description: On the road working side-by-side with intensive care paramedics and supporting them in my role as a general service officer. If there's one field that can grow 'customer service' and develop a persons communications skills it's ambulance work; helping people on of their worst days. • Patient care and ambulance patient transport operations. • General operational support. Title: Chief Cameraman Company: Television Company URL: None Industry: None Company Size: None Location: Canberra, ACT Country: None Employment Type: None Start At: 07-1997 Ends At: 10-1999 Description: An excellent opportunity to head the network's news camera operations and influence the style television news was captured and produced for the nightly bulletin. • Chief camera operator • News editing • Managed a team of news camera operators and editors • Live outside television production/broadcast • Studio and live operations Title: UK-based production camera operator & editor Company: Freelance/Staff camera operator Company URL: None Industry: None Company Size: None Location: London (UK) | Leeds (UK) | Bradford (UK) Country: None Employment Type: None Start At: 01-1997 Ends At: 07-1997 Description: • News, production and current affairs • Studio live operations • Location live operations • Production camera operator • Production and news editor Title: Senior News Cameraman Company: Television Company URL: None Industry: None Company Size: None Location: Wagga Wagga, NSW Country: None Employment Type: None Start At: 10-1994 Ends At: 01-1997 Description: • Senior news camera operator • News editing • Live television production/broadcast Title: On-air presenter | production | broadcast operations Company: Television Company URL: None Industry: None Company Size: None Location: Wagga Wagga, NSW Country: None Employment Type: None Start At: 11-1991 Ends At: 10-1994 Description: • On air presenter (weather and production) • Production operations • Broadcast and live program presentation operations • Studio operations • Audio control and post production Title: Announcer/voice-over artist (casual) Company: Radio Company URL: None Industry: None Company Size: None Location: Wagga Wagga, NSW Country: None Employment Type: None Start At: 1989 Ends At: 1991 Description: • Casual commercial voice-overs • Causal on-air assistant
Education: School: St Michaels Regional Boys High School Degree: School Certificate Activities: None School: Trinity College Degree: NSW - HSC Activities: None
Headline: Day job | Media and Communications Director within the Australian Government... After hours | Owner operator of APMG - a freelance media and communications agency.
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