Greg Schaffer Top Executive
Business leader with 20+ years driving new business, strategic account growth, net revenue retention, and executive sponsorship across enterprise SaaS, analytics, and platform solutions. Deep retail and marketplace expertise helping brands operationalize consumer and location data into commercial outcomes. Proven leader of high-performing teams that transform analytics from tactical spend into core decision infrastructure. Focused on scaling analytics platforms that deliver durable adoption and long-term value.
Industry:
Investment Management
Headquarters:
Mountain View, California
Followers:
2751
Title:
Director of Business Development
Company:
Pegasus Tech Ventures
Company Website:
https://pegasustechventures.com
Company Linkedin:
https://www.linkedin.com/company/pegasus-tech-ventures/
Company Size:
51-200
Current Job Duration:
5 mos
Country:
United States
Work Experience:
Title: Director of Business Development
Company: Pegasus Tech Ventures
Company URL: https://www.linkedin.com/company/pegasus-tech-ventures/
Industry: Investment Management
Company Size: 51-200
Location: San Jose, California, United States
Country: None
Employment Type: Full-time
Start At: 02-2026
Ends At: Present
Description: None
Title: Vice President, Partnerships & Sales
Company: Rizzle AI
Company URL: https://www.linkedin.com/company/rizzle/
Industry: Internet
Company Size: 51-200
Location: San Francisco Bay Area
Country: None
Employment Type: Full-time
Start At: 08-2023
Ends At: 12-2025
Description: Senior revenue leader driving the GTM strategy for the world's leading GenAI Video platform. Backed by top-tier VC firms. Responsible for global team of amazing leaders and contributors supporting Strategic Partnerships, Channel Patnerships, and Direct Sales.
Title: Head of Enterprise Sales
Company: Viant Technology
Company URL: https://www.linkedin.com/company/viant-technology/
Industry: Marketing And Advertising
Company Size: 201-500
Location: Remote
Country: None
Employment Type: Full-time
Start At: 09-2021
Ends At: 09-2022
Description: Leader of US Vertical Markets team, responsible for accelerating digital advertising investment of key accounts and establishing marquee new brand-direct clients.
Title: Head of Industry, Retail, DTC
Company: Google
Company URL: https://www.linkedin.com/company/google/
Industry: Computer Software
Company Size: 10001+
Location: San Francisco Bay Area
Country: None
Employment Type: Full-time
Start At: 05-2016
Ends At: 02-2021
Description: - Head of Industry, Programmatic Media for E-Commerce Retail & DTC
July 2019 - Present
- Head of Industry, Google Marketing Platforms for Specialty Retail, E-Commerce & DTC
May 2016 - July 2019
Title: Specialty Retail Sales
Company: Google
Company URL: https://www.linkedin.com/company/google/
Industry: Computer Software
Company Size: 10001+
Location: San Francisco Bay Area
Country: None
Employment Type: None
Start At: 08-2013
Ends At: 05-2016
Description: None
Title: Media & Entertainment Sales: Gaming
Company: Google
Company URL: https://www.linkedin.com/company/google/
Industry: Computer Software
Company Size: 10001+
Location: Mountain View, CA
Country: None
Employment Type: None
Start At: 09-2009
Ends At: 08-2013
Description: Strategic Consulting and Brand development
Title: Team Manager, In-Game Ads
Company: Google
Company URL: https://www.linkedin.com/company/google/
Industry: Computer Software
Company Size: 10001+
Location: Mountain View, CA
Country: None
Employment Type: None
Start At: 03-2007
Ends At: 08-2009
Description: Google's Sales leader for In-Game and Virtual World advertising.
Title: IAB Games Committee member
Company: IAB
Company URL: https://www.linkedin.com/company/iab/
Industry: Marketing And Advertising
Company Size: 51-200
Location: New York City Metropolitan Area
Country: None
Employment Type: Full-time
Start At: 08-2006
Ends At: 10-2007
Description: Served as a member of the Games Committee to bring about in-game advertising standards and guidelines for game publishers, tech enablers, brands and agencies, simplifying ad buying and growing the industry.
Title: Vice President, Sales
Company: Adscape Media, Inc.
Company URL: https://www.linkedin.com/company/87452/
Industry: None
Company Size: None
Location: None
Country: None
Employment Type: None
Start At: 07-2006
Ends At: 03-2007
Description: Head of Sales for a leading in-game advertising technology provider
Adscape Media was acquired by Google.
Title: Sales Director, NW Region
Company: Pointroll, Inc.
Company URL: https://www.linkedin.com/company/11135/
Industry: None
Company Size: None
Location: None
Country: None
Employment Type: None
Start At: 11-2005
Ends At: 06-2006
Description: None
Title: Director, National Sales - Knight Ridder Digital
Company: Knight Ridder
Company URL: https://www.linkedin.com/company/3546332/
Industry: None
Company Size: None
Location: San Jose, California, United States
Country: None
Employment Type: Full-time
Start At: 10-1998
Ends At: 11-2005
Description: None
Title: Account Manager
Company: Zip2 Corporation
Company URL: None
Industry: None
Company Size: None
Location: None
Country: None
Employment Type: None
Start At: 1997
Ends At: 1998
Description: None
Education:
School: UCLA
Degree: BA, Economics
Activities: None
School: University of California, Berkeley, Haas School of Business
Degree: MBA, Marketing & Finance
Activities: None
Headline:
Venture Capital | $2B+ AUM | ex-Google | Media, IoT, AI