Erin Robinson ^{Ultimate Decision-Maker}

Global Creative Director at Rakuten

Current Job Duration: 4 yrs 2 mos (until March 2026)

HEADLINE:
Global Creative Director at Rakuten | Fashion and Retail Marketing | Levi’s • Target • Rebecca Minkoff • Chelsea Handler • Pereira & O’Dell • AKQA • GS&P

PERSONAL SUMMARY:
In an industry obsessed with flash and fast trends, I’ve made a career out of building brands that last. As a Creative Director, I have led global teams and built campaigns for Levi’s, Target, Rebecca Minkoff, True Botanicals, Chelsea Handler Brands and Rakuten.

Range hasn’t been accidental, it’s strategic. From luxury retail to cannabis startups; global rebrands to intimate digital experiences (it's an oximoron, I know); from brick-and-mortar interiors to social platforms — the goal has been to gain fluency from all different consumer perspectives. 


I’ve been lucky enough to work with brilliant teams on high-stakes campaigns and help shape brands from the ground up. I lead with instinct, refine with data and always (always.) think consumer first. Because if it doesn’t connect, what’s the point?

Languages:

EDUCATION:
School: The Creative Circus
Degree: Art Direction, Art Direction and Design
Activities: None

School: Georgia State University
Degree: Photography and Graphic Design
Activities: None

Number of Followers:
1171