Dawn Egelston Top Executive
• Experienced and curious leader, creating and executing marketing and business strategies for brands such as Victoria's Secret, Apple, Procter and Gamble, Nestle, JP Morgan Chase, Purina, Chrysler, and more.
• Skilled at authoring, holistic and results-driven marketing and new market business plans.
• Strong communication skills and proven ability to lead large cross functional teams
Specialties:
• Digital Marketing and Advertising
• Promotion Strategy
• Loyalty Marketing
• Business Development
• Web site Development/eCommerce Marketing
• Project Management
• New Market Development
• Marketing Strategy
• Business Commercialization
• Team Leadership and Development
• Television, Radio and Print Advertising
• Client Relationship Development
• Social Media
• Brand Development
Headquarters:
Columbus, Ohio
Followers:
1050
Title:
Executive Director, Marketing
Company:
JP Morgan Chase
Current Job Duration:
6 yrs 2 mos
Country:
United States
Work Experience:
Title: Executive Director, Marketing
Company: J.P. Morgan Chase
Company URL: None
Industry: None
Company Size: None
Location: None
Country: None
Employment Type: Full-time
Start At: 05-2020
Ends At: Present
Description: 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫, 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 - 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐍𝐞𝐱𝐭-𝐆𝐞𝐧 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲
• Establish a marketing operations function within a growing business, defining planning processes and operationalizing innovation. Achieved a 50% reduction in timelines, 80% increase in output and a 21% lift in employee satisfaction.
• Leading the integration of AI-driven insights, image creation and marketing automation to optimize audience engagement, improving efficiency and campaign performance.
𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫, 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠
• Built and led a team of 18 marketing campaign managers to develop and optimize omni-channel digital marketing campaigns, ensuring best practices across client journeys spanning email, social, paid media and digital experiences.
• Used research, data and analytics, test and learn capabilities, segmentation strategies, and new technologies to optimize marketing campaigns, driving thousands of incremental accounts and millions of dollars in new deposits.
Title: Director of Marketing
Company: Victoria's Secret
Company URL: https://www.linkedin.com/company/victorias-secret/
Industry: None
Company Size: None
Location: None
Country: None
Employment Type: Full-time
Start At: 04-2013
Ends At: 05-2020
Description: 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫, 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐬 𝐚𝐧𝐝 𝐋𝐨𝐲𝐚𝐥𝐭𝐲
• Connected and optimized Victoria’s Secret and Victoria’s Secret Beauty merchandise strategies with customer program initiatives (credit card, loyalty, reward cards, gift cards, gifts with purchase and customer file growth) to increase traffic, conversion, and retention
• Built and maintained relationships with executive leaders and cross-functional partners to effectively influence decision making
• Leveraged customer lifecycle and purchase data to drive recommendations and test strategies
• Improved communication and process through a new operating model, milestone and meeting charters, and deliverable templates significantly improving efficiency
• Served on task force to optimize performance of VictoriasSecret.com given success in prior role
𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫, 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐞𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞
• Established, operationalized and led the Offer Strategy and Offer Analytics team for VictoriasSecret.com, supported by a robust test-and-learn agenda.
• Collaborated with category partners to architect a seasonal promotional calendar across multiple business units and customer programs that strategically met category, program, and customer objectives
• Leveraged demand attribution models and offer forecasting to successfully predict business performance
• Analyzed performance for weekly reporting, reading and reacting to business results for weekly in-season optimization
• Drove the execution of the promotional plan across Site, Email, Catalogue, CRM, Social and Online Advertising
• Oversaw the execution of the Angel Card Credit Card Program online
• Served on the customer file task force, diving deep into the health of the customer file to identify growth strategies
• Managed a $15M Gift with Purchase Program to support key brand moments
• Optimized selling moments, resulting in a record-breaking Thanksgiving, Black Friday, Cyber Monday, Cyber Week, and season
Title: Executive Director, Consumer Packaged Goods
Company: Resource Interactive
Company URL: https://www.linkedin.com/company/165720/
Industry: None
Company Size: None
Location: None
Country: None
Employment Type: None
Start At: 03-2005
Ends At: 04-2013
Description: • Oversee a portfolio of CPG clients, including Procter & Gamble, Nestlé, and Purina, ensuring strategic leadership and client satisfaction.
• Drive digital marketing solutions that deliver breakthrough work aligned with business objectives.
Lead a cross-functional team across Account Strategy, Project Management, Creative, and Technical Development.
• Spearhead new business efforts within the portfolio, achieving revenue and margin goals.
• Successfully won and expanded two of the agency’s largest accounts.
Education:
School: University of Illinois Urbana-Champaign
Degree: Bachelor of Science, Communications
Activities: None
Headline:
Marketing, eCommerce, and Business Transformation Leader