Proov ^Company

Proov is a company that provides patented at-home testing systems, including the only FDA cleared at-home test to measure progesterone metabolite PdG, to help women understand and act on their hormones. The Proov Insight app works with Proov's at-home pee tests to provide a science-backed fertility coach. Women can measure all of their menstrual hormones daily with Proov tests and follow in-app prompts throughout their cycle to understand ovulation status, get daily insights, and an Ovulation Insights score. The app generates a personalized action plan to maximize wellness or develop a fertility strategy. Proov was founded by Amy Beckley, Ph.D, who applied her own science expertise to uncover a luteal phase defect after three years of infertility and seven miscarriages. Proov is a venture capital backed company and the leader in understanding hormone health on the basis of tracking PdG, a metabolite of progesterone.