Youth To The People ^Partner

Youth To The People (YTTP) is a skincare brand based in Los Angeles, founded in 2015 by cousins Greg Gonzalez and Joe Cloyes. The company is built on a three-generation family legacy of skincare innovation, emphasizing high-performance, vegan formulations that combine superfoods with scientific principles. YTTP is committed to inclusivity and sustainability, reflecting the vision of their grandmother, Eva Friederichs, who was a pioneer in the beauty industry.

YTTP offers a range of products, including their signature Superfood Skincare line, which features a cleanser, serum, and moisturizer infused with ingredients like kale, spinach, and green tea. Their formulations are science-driven, incorporating hyaluronic acid, antioxidants, and adaptogens, while ensuring all products are vegan, cruelty-free, and free from harmful chemicals. The brand also focuses on educating consumers about skincare, sharing knowledge and stories rooted in their family’s expertise. YTTP appeals to a diverse audience, particularly eco-conscious consumers who value clean and effective skincare solutions.