Vital Proteins ^Partner

Vital Proteins is a prominent wellness brand founded in 2013 by Kurt Seidensticker. The company specializes in collagen-based products aimed at supporting joint health, skin vitality, and overall wellness. It was inspired by Seidensticker's personal experience with knee discomfort, leading to the development of ingestible collagen products. In 2022, Vital Proteins was acquired by Nestlé Health Science and is recognized as America’s leading collagen brand.

The product lineup includes Bovine Collagen Peptides, Marine Collagen, and convenient stick pack options for easy consumption. These products are designed to be easily incorporated into daily routines, whether mixed into beverages, smoothies, or meals. Vital Proteins also provides educational content about the benefits of collagen and engages with its community through a shared wellness journey, fostering customer loyalty. The brand targets health-conscious individuals, including active adults and beauty-conscious consumers, who seek convenient and effective wellness solutions.