Peter Stern ^Leaders

Founder & President of The Strategic Agency headquartered in New York City. The agency uses proprietary methodologies and unmatched expertise to connect brands to passionate consumers, leveraging the power of sports, entertainment and lifestyle marketing.

The Strategic Agency has evolved into one of the most highly respected firms in the industry, establishing a strong foothold and proprietary niche in the sports and entertainment business field with a client list including The Pepsi-Lipton Partnership, New York Life, Medtronic, and North American Breweries among others.

Peter began his career at One Stop Events where he directed sales efforts in the company's involvement with Minute Maid's Olympic Launch and Seagrams' Frank Sinatra Tour. He then served as manager of sports marketing for Katz Media, where he directed programs for clients such as Xerox, Castrol, U.S. Postal Service and Citibank.

Peter has served as a guest speaker at New York University, Fordham University, Strategic Research Institute's Sports Marketing Conference, World Research Group's Interactive Conference, the New York Sports Marketing Institution, and the SBJ Sports Technology Summit. His business expertise and perspective have been featured in sports business trade publications and major media outlets including the Wall Street Journal, NBC Nightly News, CNN and CNN Moneyline. He also currently serves on the Advisory Board for Legacy Direct, a company led by Mark Rockefeller.

A native of Shaker Heights, Ohio, Peter resides in New York City with his wife Carly, son Grant, and daughter Harper.

Specialties:
- Sponsorship Marketing
- Experiential Marketing
- Measurement
- Naming Rights
- Negotiation
- Talent Marketing
- Integrated Marketing
- Property Analysis
- Portfolio Audit
- Research
- Strategy Development & Execution
- Product Launches
- Proprietary Platform Creation
- Sales Promotion
- Media Strategy
- Influencer Marketing
- Branded Entertainment