Swati Scindia ^Leaders

Certifications in CX, Scrum, project management and digital transformation strategies.

A proven digital transformation leader with 15+ years of experience in pharma, driving omni channel marketing strategy and operations with digital channels, capabilities & content to generate seamless customer engagement and experience. Proven track record of designing and implementing complex projects at global scale and leading cross functional teams, bridging the gap between business objectives, technology, and targeted outcomes. Launched and evolved multiple digital channels.

EXPERTISE
- Digital Transformation
- Digital Marketing Strategy & Operations
- Next Gen MarTech, (Future functionalities use cases, roadmaps, scaling of new functionalities)
- Digital Capabilities, Channels (Websites, Social Media, Email, Mobile based Chat, Chatbots, Mobile Apps, Gen AI Based Content Channels )
- Channel Governance - Standards, Op Models, Frameworks, Best Practices, Benchmarks,
- Content - Brand Content & Communication Strategy, Content Development Workflow, Publishing & Production
- Data & Analytics - Metrics & Measurement Plans, Data Insights
- Digital Project Management (End to End)

CORE SKILLS
 Business Strategy, Operational Excellence, Process Streamlining & Efficiencies
 Stakeholder Engagement, Team Management, Vendor & Agency Management, Cross Functional Collaboration
 Budget & Financial Tracking, Training & Communication, Change Management

EDUCATION
 Master’s Degree – Humanities, University of Delhi, India.

CERTIFICATIONS
Digital Transformation Strategies - Yale University Executive Education
CX - Mastering Customer Experience– Forrester (in progress)
Project Management – New York University, Continuing Education.
Agile /SCRUM– Scrum Alliance (Certified Scrum Product Owner -CSPO®)
Communicating Strategically: Purdue University (edEx)