Dina Keenan ^Leaders

Inspirational and strategic global marketing leader specializing in retail, CPG, beauty and fashion with an expertise in marketing to women. Driven to build iconic brands by translating consumer insights into powerful, purposeful brand strategies that emotionally connect to consumers. Leverages omni-channel strategies with innovative digital media. A collaborative “roll up your sleeves” partner with both client and agency experience. Retail expertise includes prestige, specialty, mass, spa, grocery, drug and e-commerce.

SPECIALITIES
►Brand Strategy & Positioning
►Brand Architecture
►Integrated, Omni-Channel Marketing
►Ecommerce
►Digital Transformation
►Strategic Planning
►Budget Planning/Forecasting
►Go To Market Strategy
►Mobile Strategy
►Social Media Strategy
►SEO/SEM Strategy
►Customer Experience
►Customer Lifetime Value
►Subscription
►CRM Strategy
►Public Relations
►Direct Marketing
►Data Analytics
►Content Strategy
►New Product Positioning, Strategy & Marketing
►Packaging
►Creative Strategy & Development
►Consumer Insights
►Data Analysis
►Strategic Partnerships
►New Channel Strategy
►Brand Activations
►Corporate Social Responsibility
►Team Building & Servant Leadership
►P&L Owner