Plum Partner
Plum Goodness is a leading Indian beauty and personal care brand, founded in 2013 and based in Mumbai. The company is dedicated to vegan, cruelty-free, and sustainable practices, positioning itself as a key player in the clean beauty industry. Plum Goodness primarily operates as a direct-to-consumer brand, offering a diverse range of products online and offline throughout India.
The brand's product lineup includes skincare, haircare, bodycare, and makeup, catering to various needs and preferences. They also have a men's care line called PHY, which is expanding to include additional products. With over 2 million active customers, Plum Goodness has experienced significant growth, achieving a 50% revenue increase in 2023, reaching around $25 million. Their strong online presence and partnerships with major e-commerce platforms contribute to their success.
Plum Goodness is committed to sustainability, exemplified by initiatives like "Empties4Good," which encourages customers to return used plastic bottles for rewards. The company plans to introduce new products in the coming months and aims for profitability by FY25.
