Lisa Whitman ^{Ultimate Decision-Maker}

Senior Marketing Director, Global Brand at Columbia Threadneedle Investments

Current Job Duration: 3 yrs 2 mos (until March 2026)

HEADLINE:
Marketing Director at Columbia Threadneedle Investments, US

PERSONAL SUMMARY:
Experienced marketing communications professional with expertise in brand management, project management, budget and compliance oversight, and campaign and communication development. Recognized for leadership in launching products and programs that meet or exceed strategic, budget and timing goals. Proven record in developing and delivering highly effective marketing campaigns.

Project Management: Expertise in leading and providing overall direction to highly complex, business critical communication projects from concept to finished product. Successfully collaborate with partners at all levels resulting in award-winning (and compliant) promotional campaigns. Expert in creating and implementing process improvement for maximum productivity.

Communications Planning and Execution: Excellent communication skills. Ability to hear, read and interpret complex marketing input and distill into clear and concise written plans, presentations and communications.

Marketing Leadership: Experience as lead account manager on multiple business critical marketing and communications campaigns including company re-branding, thought leadership, practice management and large-scale brand, product and fund launches. Reputation for team building, mentoring and collaborative leadership.

Creativity: Passionate, energetic, analytical and results-oriented with recognized ability to think innovatively in order to solve complex communications issues in unique and inventive ways.

Languages:

EDUCATION:
School: UMass Boston
Degree: Bachelors of Science, Marketing
Activities: None

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611