Lee Jokl ^{Ultimate Decision-Maker}

Generative AI (GenAI) Director - Global Distribution at T. Rowe Price

Current Job Duration: 1 yr 9 mos (until March 2026)

HEADLINE:
GenAI Leader, Innovator, Changer Maker, AI Strategist & Operator, Growth-Driver, Entrepreneur

PERSONAL SUMMARY:
I bring 18+ years of experience at the intersection of strategy, product, and technology, spanning digital transformation, startup leadership, and enterprise GenAI. My career has focused on building strategies and operating models that help organizations turn innovation into measurable outcomes.

Currently, I lead the GenAI strategy and operating model for Global Distribution, a 3,000-person global business unit at T. Rowe Price. I oversee the roadmap, governance, adoption, and measurement of AI solutions, partnering with executives and enterprise leaders to ensure AI delivers durable business value.

Earlier in my career, I co-founded and scaled a venture-backed startup and led transformation initiatives that bridged strategy, product, and operations. These experiences continue to shape how I approach emerging technologies today: as opportunities to rethink client engagement, enable agentic workflows, and design future-proof organizations.

I am passionate about helping organizations harness AI to move beyond experimentation and deliver solutions that work proactively, responsibly, and at scale.

Specialties: GenAI strategy, product leadership, operating model design, AI governance in financial services, value measurement, conversational AI, digital transformation, startup growth, and executive alignment.

Languages: English, Spanish

EDUCATION:
School: Hobart and William Smith Colleges
Degree: Bachelor of Arts - BA, Economics
Activities: None

School: University of Rochester - Simon Business School
Degree: Master of Business Administration - MBA, Marketing, Corporate Strategy
Activities: None

School: Pontificia Universidad Católica Madre y Maestra
Degree: Study Abroad
Activities: None

School: Manlius Pebble Hill
Degree: None
Activities: None

Number of Followers:
1721