Alexia Brumé Ultimate Decision-Maker
Marketing Director - Venture Labs at Tencent
Current Job Duration: 9 mos (until March 2026)
HEADLINE:
Marketing Director at Venture Labs (Tencent)
PERSONAL SUMMARY:
Branding veteran, integrated marketing practitioner and subscription expert.
15 years experience in the gaming industry, bringing games to life from year one of a new dev team all the way to operations, publishing and business / subscription strategy.
I bridge gaps among all teams involved in creating and operating a game, and LOVE cracking a good puzzle.
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ꜰᴜʟʟ ᴏᴡɴᴇʀꜱʜɪᴘ ᴏꜰ ᴍᴀʀᴋᴇᴛɪɴɢ ᴄʏᴄʟᴇ
- Strategic Thinking and Planning : Building and executing long-term visions and roadmaps.
- Brand Ownership : Creation, development, realignment, reboot.
- Marketing Strategy : Campaign creation (product launch / post launch operations) and execution with all relevant stakeholders, from global to local.
- Representation : Being the project's ambassador, onboarding desired partners, including via public speaking events.
ᴛᴇᴀᴍ ʟᴇᴀᴅᴇʀꜱʜɪᴘ & ᴄᴏʟʟᴀʙᴏʀᴀᴛɪᴏɴ
- Elevate: Leading teams in a matrix organisation by building trust and nurturing creativity to deliver impactful content.
- Act: Driving collaboration with both internal and external stakeholders, and ensuring partner engagement through decisive and timely actions to meet project objectives and deadlines.
- Support: Guiding change management with empathetic leadership, balancing executive priorities while empowering teams to navigate transitions successfully.
"There are no problems, only solutions yet to be found."
ᴇɴᴅ-ᴛᴏ-ᴇɴᴅ ɢᴀᴍɪɴɢ ɪɴᴅᴜꜱᴛʀʏ ᴇxᴘᴇʀᴛɪꜱᴇ
14 years of hands-on experience across mobile, PC, and console, spanning indie to AAA, F2P to premium and subscriptions, with deep insight into both production and publishing dynamics.
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Out-of-work, I'm living a life fueled by loved ones and music, sporadically fiddling with embroidering and sewing stuff, regularly experiencing various results with freestyle cooking, and having fun on anything that has wheels - or glides.
I'm also a professionally trained photographer, able to take that passion to the next level!
Languages: English, French
EDUCATION:
School: KEDGE Business School
Degree: Master in Science of Management, (New tech. Marketing; Intercultural Management)
Activities: None
School: Shanghai Jiao Tong University
Degree: IMBA, Intercultural management, marketing
Activities: None
School: UMN Carlson School of Management
Degree: DUETI - Univ. Montpellier II, Business communication, intercultural business
Activities: None
School: Université Montpellier II
Degree: DUT, Techniques de Commercialisation
Activities: None
Number of Followers:
1442
