Banjo Castillo ^{Ultimate Decision-Maker}

President and CEO, Philippines at Citadel

Current Job Duration: 2 mos (until March 2026)

HEADLINE:
General Management. Talent Catalyst. Venture and Growth investor. Helping people and organizations be the best that they can be.

PERSONAL SUMMARY:
• Deep experience in General Management, Marketing and Sales
• Expertise in Brand Building, Shopper and Customer Marketing, Channel Management, Distributor Management, and Key Account Management.
• Extensive experience in handling multiple geographies. Geographies handled include North Asia, Southeast Asia, South Asia, Africa, Middle East, and Russia.
• Multiple category experience in which include oil and gas, personal care, home care, food, and beverages.

Key achievements include:

- Business Unit Turnaround in declining developed markets
- Establishing the organization’s structure and capabilities for long term sustainable growth in developing markets
- Developing and successfully landing a global strategy across multiple geographies
- Leading a multifunctional and multicultural team to do global audits of key business units and functions
- Successfully leading multicultural and multinational teams while working virtually across different geographies
- Leading change management while restructuring and re-skilling the organization to adapt to digital disruption —- especially in the areas of data driven marketing and e-commerce.

Languages:

EDUCATION:
School: Singapore Management University
Degree: Executive MBA (2018-2019), Business Administration and Management, General
Activities: None

School: Singularity University
Degree: Executive Program, Innovation and Disruptive Technologies
Activities: None

School: Guanghua School of Management, Peking University
Degree: Agile and Disruptive Strategy; Contemporary Issues in Asian Business. Executive MBA
Activities: None

School: Indian School of Business
Degree: Network and Alliance Building & Inside India - Discovering New Realities, Executive MBA
Activities: None

School: The Wharton School
Degree: Corporate Strategy in a Global Environment and Human Capital Management, Executive MBA
Activities: None

School: De La Salle University
Degree: Bachelor's degree in Applied Economics, Business/Managerial Economics
Activities: None

Number of Followers:
3156