Justin Li ^{Ultimate Decision-Maker}

Creative Director at Google DeepMind

Current Job Duration: 2 yrs 6 mos (until March 2026)

HEADLINE:
Senior Creative Director, Brand Marketing | AI, Technology, and Startups

PERSONAL SUMMARY:
I'm the Co-Founder and Creative Director of Hello Astro B.V., a branding studio that helps early-stage and growth-stage tech startups tell their story to investors, customers, and talent.

With a background in copywriting, I lead with story because I think it’s the most powerful way to bridge the gap between the people building the technology and the people who use it. I love the challenge of translating complex ideas and startup visions into narratives that are clear, compelling, and meaningful to everyday audiences.

A few of our recent clients include:

• Muon Space, an end-to-end space systems provider that designs, builds, and operates mission-tailored low-earth orbit (LEO) satellite constellations, which recently secured $60M in Series B funding and $100M in contracts.

• Cohere, a Canadian artificial intelligence company specializing in large language models for enterprises, which secured $40 million in Series A funding and received coverage in The New York Times.

• Elysian Aircraft, a Dutch startup developing a battery-powered 90-seat, 800km-range all-electric airliner, which secured $10 million in funding and coverage in Fast Company and CNN.

We've also worked with Google, DeepMind, YouTube, Nike, Adidas, and Adelee, the new startup from the co-founder of WeTransfer.

Previously, I was a Creative Lead Copywriter at the Google Creative Lab in London and New York, where I contributed to the launch of new products and initiatives, including the Google/Alphabet rebrand, Project Bloks, and Project Jacquard.

I've also held roles as a Creative Director and Copywriter at Apple (EMEA HQ London), R/GA (London), and Rethink (Vancouver).

Outside of work, I occasionally write for magazines such as Monocle, GQ, Wallpaper, and Hypebeast. I was previously an adjunct professor at the School of Visual Arts in New York, an instructor at Harbour.Space in Barcelona, and a workshop leader at General Assembly in London.

Whatever I lack in raw talent and intelligence, I make up for in curiosity, enthusiasm, and hard work.

Languages:

EDUCATION:
School: University of Ottawa
Degree: Bachelor's degree, Communication and Media Studies
Activities: None

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548