Specializes in identifying unmet consumer needs throughout the product lifecycle, from ideation, prototyping and testing to launch. Currently a Business Entrepreneur within the FemTech team at MAS Holdings advising on consumer insights and global market data. The focus is on apparel solutions for solving womens' needs across their reproductive lifecycle, from menarche to menopause. Key focus areas include menstruation, urinary incontinence, menopause, and pregnancy. Core competencies include user experience and testing, human centered design, consumer insights, strategic innovation, quantitative analysis and market & industry analysis. Also is passionate about women's health & empowerment, investment facilitation, financial analysis and simplifying complex problems.