Sales Director at Heramed. HeraMED (https://hera-med.com) is an Israeli scaleup (ASX: NEON) that wants to redefine pregnancy care. They have developed an innovative SAAS pregnancy management platform "HeraCARE" (AI driven) and a consumer centric medical device called HeraBEAT. (https://www.herabeat.co.uk , class 2A Medical device).