Avital Beck is the CEO of DiagnoseStick - an innovative Start-up in the baby tech industry. With over 7 years of experience in the biotech industry, she co-created the first company in the world to offer at-home self-diagnostic tests for breastmilk. Its products are currently available online under the MilkStrip brand. As someone with the responsibility of being CEO, CSO, and Co-Founder of DiagnoseStick, Avital has expertise in Cellular/Molecular Biology, Bioinformatics, Genetics, siRNA, Diabetes, ALS, and Stem Cell Biology. How Milkstrip came to be: While working in Israel's biotech industry, Avital was looking for her next challenge and took a leap of faith to create a startup focusing on problems many mothers faced while breastfeeding. Including knowing if their breastmilk has expired and if it met their babies’ nutritional needs.