Growth Marketing Lead for Google Store in EMEA responsible for researching & launching new projects. Marketing and Growth Leader with 7+ years of experience with the focus on market analysis, go-to-market (GTM), and growth tactics for both software and hardware products (predominantly B2C). Advising talented femtech startups on their Go-to-market strategy as part of the first Europe's Accelerator for femtech products on women's health and wellbeing - Femtech Lab.