Lora Haddock DiCarlo founded her namesake brand in 2017 with a mission to create a more sexually equitable world. She changed career tracks after experiencing a “life-changing orgasm”, a blended orgasm that ignited her journey as a pleasure products entrepreneur with the ultimate goal of introducing the world to sex tech inspired by human movement. Proudly sex-positive, Lora DiCarlo's goal is to create products and educational resources that promote female and LGBTQ+ sexual empowerment. The company has raised over $3 million in funding and grants and is partnering with Oregon State University’s College of Engineering to develop a range of products to close the orgasm gap and make blended orgasms a right rather than a reach.