Mr. Tomer Yannay (CMO & Co-Founder) is an ex IAF graduate and helicopter pilot (UH-60 "Black-Hawk"), had served for 15 years as commander and officer in both operational and management roles. Tomer holds a bachelor of laws & business (LL.B.) with major in financing from IDC Herzliya. Previously Tomer served for 10 years as information system specialist and expert IT project manager (one1), with vast experience in leading multi-user IT solutions. Tomer successfully led the design and implementation of operational "command and control" IT communication systems in the IAF followed by many other projects. As co-founder of Playwork Tomer is leading marketing and pre-post sale and led the company to winning 1 st price in two startup innovation contests (IAF alumni startup contest and 1776VC regional challenge cup). PLAYWORK is an innovative Big Data technology (patent pending) for transforming everyday physiotherapy equipment, into smart gamified rehabilitation products. PLAYWORK’s platform monitors patient performance and generates data-driven care plans to maximize healthcare reimbursement. For additional info, please check Playwork’s website and its first portfolio product clips.