Sectors: Media and Publicity Influencers, Policy Sérgio Serapião is building a national movement to change the paradigm of old age in Brazil. Through networking and a replicable model of meetings, trainings, co-construction of new roles and forms of changemaking, and incubation of initiatives aimed at this public, Sérgio enables the acceleration of social innovation processes that have the elderly in the centre of attention as protagonists as much as beneficiaries.