Experienced Founder with a demonstrated history of working in the consumer goods industry. Skilled in Sales, Strategic Planning, Public Speaking, Management, and Leadership. Created the company that addresses everything from period care to menopause with the same sort of respect and sensitivity we give to other wellbeing necessities. Founder of Freda - natural, personalised period care, aiming to bring transparency and convenience to the femcare space. Expanding into menopause support was a natural progression of Freda’s commitment to combating stigmas and 'blind spots' in society. My Modern Menopause was born out of her own experience of how the stigma around menopause is ageist as well as sexist and needs to be tackled with empowerment and education.