A passionate advocate for womxn’s health, driving user-centred innovation forward in fast moving consumer goods, consumer technology and diagnostics. In Jessica's role of Associate Insights Researcher at Cambridge Design Partnership she draw on her background in Anthropology, combining scientific knowledge with understanding of human behaviour, to ensure that the products they develop truly meet the needs of the people they serve. Jessica is also Expert in Residence at Women of Wearables (WoW) - a leading global organisation and ecosystem by and for women and allies in wearable tech, health tech, and femtech industries.