Advocacy and Communications Specialist at The Case for Her. Has a deep passion for improving the lives of women around the world and in particular women's health. She believes much needs to be done in this area and her take has been to focus on the destigmatization of women's bodies and in essence menstruation and associated products. As a PhD in business she has researched the factors that contribute to the destigmatization of stigmatized products, and specifically menstrual products.